Proof Holdings vs Persona
Persona turns identity checks into configurable "building blocks" — OpenAI, Reddit, and Roblox run KYC and age assurance on it. Proof Holdings is the block that comes before any of that: a no-PII control check that filters fraud before you pay for a document flow.
Persona is a great engine for identity workflows. Proof is the pre-flight check: prove the human controls real assets — no name, no ID, no PII — then spend Persona's building blocks only on the users worth the cost. And where KYC was never required, the control check stands alone.
One API · One key
One key does what a stack of vendors does
Every vendor on this page verifies legal identity. Proof is a single API for the lighter job — proving control of an asset, with a signed, offline-verifiable ES256 token for each of these:
Flat price · Any asset
One flat price for every asset — phone, email, and domain today, with wallet and social coming soon. No per-seat, no per-MAU, no per-verification tiers — the meter that makes every rival's bill jump.
- Free every month
- 300 proofs
- Pay as you go
- €0.03 / proof
- At volume
- €0.0079 / proof
Feature Comparison
Swipe to compare →
| Feature | Proof Holdings | Persona |
|---|---|---|
| Core job | Pre-KYC: prove asset control (no PII) | Configurable regulatory KYC/KYB/age |
| Government ID + biometric liveness | No | Yes |
| AML / watchlist + adverse media | No | Yes |
| Collects PII (name, ID, selfie, SSN) | No | Yes |
| Proves control of phone / email / domain | Yes | No |
| Portable proof token (offline) | ES256 JWT | Verification result + audit trail |
| Regulatory KYC/AML fit | No — pre-KYC | Yes |
| Composes alongside the other | Yes | Yes |
| Pricing | Per-proof (€0.0079) | $250/mo Essential + usage |
Pricing
Pricing model
Proof Holdings
Per-proof: €0.0079, 300 free/month
Persona
$250/mo Essential (500 services), Growth/Enterprise contact sales
Entry cost
Proof Holdings
Pay-as-you-go, 300 free proofs
Persona
$250/mo Essential to start (annual)
When the law requires KYC
Proof Holdings
Not what Proof does — use Persona
Persona
Configurable regulatory KYC/KYB
Trust without collecting PII
Proof Holdings
Proof of asset control, no ID stored
Persona
Collects government ID + biometric + PII
Alongside, not instead
Persona markets itself as the "building blocks" of identity — a drag-and-drop workflow engine over document verification, biometric liveness, database checks, and watchlists, for KYC, KYB, and age assurance (its customers include OpenAI, Reddit, and Roblox). It's genuinely flexible and can run lighter checks, but it still fundamentally collects PII and serves regulated identity. Proof Holdings proves control of an asset with no PII — a different job.
They compose as a pre-KYC filter: run Proof first, cheaply and with no PII, to screen out bots and obvious fraud, then route real applicants into your Persona flow for the full check. Proof runs *alongside* Persona, cutting how many verifications you pay for and how much PII you gather.
The pre-KYC layer
For anti-abuse, account recovery, and marketplace trust, a full identity check is more than you need. Proof proves a real, distinct person or business controls the assets behind an account — no ID, no PII — and returns a portable proof token, for a fraction of a full verification and with no onboarding of PII.
So the split: configurable regulatory identity → Persona; a cheap, no-PII signal → Proof, alongside or on its own. Persona starts at $250/month (Essential, with 500 services included) and moves to contact-sales tiers; Proof is €0.0079 per proof with 300 free monthly and no PII collected.
When to use Persona
- You have a regulatory KYC/AML/age-assurance obligation
- You want a configurable, developer-first identity workflow engine
- You need document + biometric checks plus watchlist/adverse-media screening
- You need KYB alongside individual KYC
- You want to orchestrate multiple identity signals in one flow
When to use Proof Holdings
- You want a cheap, no-PII pre-KYC filter to run before Persona
- You want to establish trust without collecting a government ID or SSN
- Your use case never needed full regulatory KYC
- You want pay-as-you-go pricing rather than a $250/mo starting plan
- You want a portable proof of asset control, not an identity dossier
- You want to collect PII from fewer people
Frequently Asked Questions
Ready to try Proof Holdings?
300 free proofs per month. No credit card required.
Building with an AI agent? The 176-tool MCP server and test mode let an agent run a real verification right now — machine quickstart in llms-full.txt.